Kids are quick to reveal personal details when they think they are among “friends.” As tweens and teens connect through “free” sites and social networks, they may not see the true cost—their privacy. A recent poll published by Common Sense Media highlights the real-life price of online privacy.
No track left behind
Constant changes in tracking technology and digital media have made it harder for families to comprehend a Web site’s privacy policy so they can protect their data. An overwhelming 85 percent of parents reported they are more anxious about online privacy now than they were five years ago.
Opt-in preferred
Both kids and parents favor an explicit “opt-in” approach, with 88 percent of parents and 85 percent of teens agreeing that sites should be required to ask permission before using personal or behavioral information for marketing purposes.
Privacy concerns
Three out of four parents say that social networks aren’t doing a good job of respecting kids’ privacy. 92 percent of parents feel that their kids are sharing too much about themselves online.
Many kids are unaware that their information and actions are being tracked then mined by marketers. Most teens don’t feel their personal information is secure online, though 44 percent of teens think that their personal data is safe when they are online. Older kids are waking up to the risks. Nearly 80 percent of teens think their friends reveal too much information when connecting online.

Start with online literacy
Education is a key component to addressing these concerns. 70 percent of parents think schools should educate students about online privacy. Schools have responded by introducing media literacy to their curriculum.
The mother of Innovation
As families begin to choose sites for their kid-friendly privacy policies, the online competition will adapt. Safe sites with compelling content will lead the pack.
21st century privacy legislation
Over 60 percent of parents believe it is time for Congress to update online privacy laws. The Children’s Online Privacy and Protection Act (COPPA) was enacted in 1998 so it is in need of a 21st century reality check. Some advocates propose extending online protections to all kids under 18 (currently COPPA only protects kids under 13).
The current political landscape is ripe for legislative change. The Internet is evolving from the days of the Wild West to that 2.0 place where consumers are empowered to use “do not track” features in their browsers.
To help families protect kids online, Common Cause Media developed a privacy campaign with six main goals:
- Do not track kids
- Opt-in required (for behavioral tracking)
- Clear and simple privacy statements
- Universal privacy education
- Innovate to protect
- Privacy for the 21st century: Congress should update COPPA.
Poll Source: Common Sense Media/Zogby Poll of Parents and Kids on Privacy (Published October 2010)
http://www.commonsensemedia.org/sites/default/files/privacypoll.pdf
Methodology: Zogby International surveyed an online panel of parents and teens; 2,100 adults and 401 teenagers (ages 15-18) participated.
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