The latest findings from Tween Online Life were released last week. The new research explores behaviors and usage for a variety of digital and online sites including online video, e-commerce, gaming, communications and entertainment destinations.
Where the tweens are
Well, over 60 percent of tweens said they viewed at least one video on YouTube during the past month. Hulu is also catching on too… about one in six tweens said they watched a TV show or movie on Hulu. Over the past two years, tweens have become the heaviest consumers of movies and TV shows online
For tweens gaming is increasingly popular in social media. Nearly nine out of ten tweens participate in regular (monthly) online gaming for either casual online play, multi-player games or console-based games. Today online gaming is fairly gender neutral. Things don’t start to be male-oriented until the early teen years.
Born to shop
E-commerce is also gaining as Tweens have become loyal online shoppers, with more than a third shopping (and buying) online at least once during the past month, as compared to only 25 percent just a year ago.
We all know that kids need to be at least 13 years old to register for social media sites like Facebook, Twitter and YouTube. Tweens who really want in just need to fudge their birth date to register. And the research confirms that the “fudging” becomes all the more common as kids approach their thirteenth birthday.